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OEI · Original Equipment Innovation

Hannah Kersten · Dipl.-Inf. (FH)

Application for Strategic Software Planning

Motivation

Why this mission?

Dear Hiring Team,

[Personal motivation to be added]

Kind regards,

Hannah Kersten

Experience

From embedded software to product decisions.

09/2022 – Present
Current role01

Technical Sales & Product Management

Lufthansa Technik AG · Original Equipment Innovation

Commercial and content ownership of the Nice Digital Platform — from business model and roadmap to development, market positioning, and sales support.

  • Develop business plans and prepare the project proposals that steer the platform's development and investment decisions.
  • Lead development activities and product and project reporting; select, commission, and steer external development partners, aligning internal and external stakeholders on risks and solutions.
  • Support Sales technically throughout acquisition: run feasibility studies, estimate effort, and turn the results into customer offers and business plans.
  • Coordinate and run workshops directly with customers, and define the marketing concept covering product placement and sales.
  • Push for digital ways of working: actively look for opportunities to make processes and workflows more efficient, and stay involved until the solution is genuinely in use.
12/2014 – 08/2022
02

Technical Leader · System Engineering

Panasonic Automotive Systems Europe GmbH

Technical lead towards the customer for automotive infotainment systems, owning requirements and changes in projects for large Japanese automotive OEMs.

  • Acted as technical lead for clarifying specifications with the customer during system requirements elicitation, and agreed technical matters with the development team.
  • Owned requirements and change-request management, including quotations for change requests, with document reviews and traceability tracked in DOORS and Jira.
  • Worked across functional, divisional, and national boundaries with teams in Germany, India, Japan, the USA, and Italy — building strong intercultural know-how, especially with Japanese partners.
  • Drove process improvements as Project Process Owner for selected Automotive SPICE ENG.04 work products, and supported assessment preparation, participation, and follow-up.
  • Built deep technical understanding of in-vehicle infotainment system architecture.
12/2008 – 11/2014
03

System Engineer · Navigation

Neusoft Technology Solutions GmbH (part of Harman Becker Automotive Systems GmbH until 2010)

Functional and project responsibility for embedded navigation modules in premium automotive OEM programmes, acting as the customer's direct technical interface.

  • Served as the customer's first point of contact for all navigation topics regarding guidance, route calculation and learning navigation: discussed new feature ideas and improvement proposals, and took ownership whenever problems arose.
  • Led the work packages and project plans for my functions, and managed requirements, change requests, defects, and ticket inflow across the navigation programme.
  • Coordinated developers and stakeholders in Germany, China, and the United States, supported by concise reports and presentations.
  • Looked after my functions for the entire project lifetime and brought them into a consistently high-quality state; supported delivery for the Mercedes S-Class.
04/2007 – 11/2008
04

Software Analyst

Harman Becker Automotive Systems GmbH

Diagnosed vehicle-navigation defects end to end, turning raw log evidence into precise root-cause findings for software development.

  • Reproduced reported defects and isolated their root causes, evaluating log and trace files from customer test drives to separate software, integration, and data-related causes.
  • Tracked, prioritised, and assigned defects with project management through correction and verification, and shared recurring error patterns as lessons learned.
03/2006 – 12/2006
05

Diploma Thesis

Airbus Deutschland GmbH

Built the GSM on Board simulator in C and Java, communicating with the aircraft system over ARINC 429, with a graphical interface for control and graphically prepared flight information. Developed for demonstrations to prospective customers — completed with a grade of 1.0.

03/2005 – 09/2005
06

Internship

DaimlerChrysler AG

IT infrastructure internship: carried out the “SMS-Gateway” project end to end, from requirements analysis and test installations to the final system recommendation.

Education

Where the foundation was built.

10/2001 – 02/200701

Diploma in Computer Science

Fulda University of Applied Sciences

Applied Computer Science with a focus on telecommunications, completed with an overall grade of 1.4.

  • Degree: Dipl.-Inf. (FH), Faculty of Applied Computer Science.
  • Specialisation in telecommunications, with project work in C, Java, and C++.
  • Practical phases during the programme: an IT-infrastructure internship at DaimlerChrysler AG, followed by the diploma thesis at Airbus Deutschland GmbH.
09/1991 – 06/200102

General University Entrance Qualification (Abitur)

Bernhard-Strigel-Gymnasium, Memmingen

Completed the German general university entrance qualification (Allgemeine Hochschulreife), which grants direct access to university study.

Certificates & Training

2026

Decoding GenAI

Lufthansa Innovation Hub

Six-week programme covering GenAI fundamentals, prompting, AI-assisted workflows, and responsible use of AI.

05/2025 – 01/2026

Project Leadership

Lufthansa Group

Development programme covering project, individual, team, and hybrid leadership, as well as stress and resilience.

2024

Junior Design Thinking Coach

Impact Week · Cape Town, South Africa

Human-centred innovation, team coaching, and workshop facilitation in an intercultural environment.

2016

IREB Certified Professional for Requirements Engineering

IREB · Foundation Level